$ocial Network$
Has Microsoft uncovered a way to monetize social networks? Just maybe. CNN Money’s got the details here.
This Could Be Your Big Cyber Break

By Eden Litt
A few years ago, Justin Kan attached a webcam to his hat, recorded his every move and then streamed it live to a Web site. The site, Justin.tv is now one of the largest online networks for users to broadcast and watch live videos.
Looking for your big break? Chris Pirillo, self-proclaimed geek and president of blogging network LockerGnome.com, offers tips to starting your own live stream on CNN.com/technology.
Note to Facebook: Don’t Be Distracted by Twitter Envy
A recent ReadWriteWeb post accusing Facebook of having “Twitter envy” said: “Facebook blew past MySpace and managed to keep Google at bay. It firmly won the race for the social web. But now it has begun a brand new race, this one against Twitter.” RWW cautioned Facebook from trying to adopt Twitteresque approaches, noting that: “Facebook at its core is about friends, not news.”
Twazzup Launches
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By Alicia Dorset
Twazzup is the latest in Twitter search engine options. Launched last week, Twazzup tries to “tries to bridge the gap between Twitter’s real-time search and a more traditional search engine.” Twazzup reports on real-time Tweets in addition to the top Tweets of the day.
Other noteworthy features include assigning authority rankings to users and the ability to define search terms. There are a lot of search engines to choose from when it comes to Twitter, so Twazzup might be the next best bet.
Learn more about Twazzup here.
Mashable’s Weekly Events
Looking for the latest social media event to attend? Make sure you’re paying attention to Mashable’s “Weekly Social Media and Marketing Event Guide.” Check it out here.
MLB’s Foul Play with MLBtv Blog

By Nichole Mrasek
Major League Baseball is fielding some tough questions from the media and consumers after unexpectedly pulling their month-old MLBtv blog from MLB.com. The blog discussed MLB’s progress with a new online media player they were launching for MLB.tv.
An MLB.com spokesperson said the blog was to serve as a placeholder during the beta development of the online media player and that the blog was taken down because it became irrelevant when the live product was launched.
Now when you visit the MLBtv blog, you are automatically redirected to the MLB Support Forum.
Trouble Finding Work? Join the Blogger Workforce
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According to an article in this morning’s Wall Street Journal, nearly 2 million Americans get paid for blogging. About 2 percent of all bloggers are making a living this way, some of them through advertising revenue and others paid directly for posts.
The article, America’s Newest Profession: Bloggers for Hire, details what its author calls “the fifth estate” – bloggers in all fields generating revenue for their opinions, and supplanting journalists on the way.
“It is hard to think of another job category that has grown so quickly and become such a force in society without having any tests, degrees, or regulation of virtually any kind. Courses on blogging are now cropping up, and we can’t be far away from the Columbia School of Bloggerism… Not since eBay opened its doors have so many been able to sit at their computer screens and make some money, or even make a whole living.”
Domino’s and The Power of YouTube

By Alicia Dorset
If you haven’t the seen the YouTube clip of two North Carolina Domino’s Pizza staffers tampering with your favorite menu items, consider yourself lucky. The clip, which started making its way around the Web last week, shows two former employees doing disgusting things with the food as they prep it for an order. As the buzz continued to build, Domino’s actually got YouTube to pull the clip. However, outraged users kept replacing the clip on the site.
Twitter Traffic Coming from an Older Crowd
ComScore posts recent data from Twitter. The social messaging giant neared 10 million visitors in February, up more than 700 percent compared to a year ago. It’s not the traditional 18-24 year olds leading the charge, either; it’s the 25-54 year old group. You can view full statistics here. BNet also reports Twitter grew by 76.8 percent in March, attracting 14,031,985 people, to break into the Top 100 sites, as calculated by the metrics service.
Ford Offers Test Drives and Adventures to Bloggers in its Fiesta Movement

Ford received kudos from the financial Web site, Blogging Stocks this week for its use of social media within the “Fiesta Movement,” wherein the automaker awarded 100 lucky bloggers with Fiestas to test drive for six months. Ford chose the participants from 4,000 videos uploaded to YouTube. The bloggers have free reign in terms of content and will take part in “missions” devised by Ford. Blogging Stocks concluded: “The Internet has allowed us to expand our network of trusted voices, and Ford is smart enough to take a chance on peer-to-peer marketing. Perhaps Facebook can sell cars that the CBS Evening News can’t.”
Full story available here.






