Read This if No One Cares About Your Blog … Yet
While researching outlets for a future outreach project, I came across a March 2010 piece by blogger and entrepreneur Joel Spolsky on Inc. I thought was especially relevant to the work we do at MS&L. In it, Spolsky shares insights on corporate blogging he gathered through developing his own personal following – most importantly, how to get people to connect with your business or product. I think it’s worth the read for anyone with a little writer’s block.
For the full column, click here.
Oh, and what was that future project? A corporate blog, of course.
- Date: 07.02.2010
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Note to Facebook: Don’t Be Distracted by Twitter Envy
A recent ReadWriteWeb post accusing Facebook of having “Twitter envy” said: “Facebook blew past MySpace and managed to keep Google at bay. It firmly won the race for the social web. But now it has begun a brand new race, this one against Twitter.” RWW cautioned Facebook from trying to adopt Twitteresque approaches, noting that: “Facebook at its core is about friends, not news.”
- Date: 05.05.2009
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MLB’s Foul Play with MLBtv Blog
By Nichole Mrasek
Major League Baseball is fielding some tough questions from the media and consumers after unexpectedly pulling their month-old MLBtv blog from MLB.com. The blog discussed MLB’s progress with a new online media player they were launching for MLB.tv.
An MLB.com spokesperson said the blog was to serve as a placeholder during the beta development of the online media player and that the blog was taken down because it became irrelevant when the live product was launched.
Now when you visit the MLBtv blog, you are automatically redirected to the MLB Support Forum.
- Date: 05.04.2009
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Facing Change: Why Brands Should Appreciate the New Facebook
Many users have been protesting the latest changes to Facebook. Unhappy with the Stream and Publisher changes. But clients and brands should be thrilled and paying attention.
If you’ve recently checked out a Facebook fan page, you’ve probably noticed that the pages now resemble profiles. The Wall tab is the main profile page and highlights the latest updates and Wall posts. Custom applications and content has been placed on a Boxes tab, while some applications can also be placed on the wall or on a separate customized tab. You can read more from Facebook on the changes here.
- Date: 03.26.2009
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Skittles Tweets the Rainbow
Skittles.com has sweetened up its site. Visitors going to Skittles.com view a small overlay that hovers over its Twitter page, directing users to the Skittles Facebook page, Twitter chat, Wiki entries, YouTube and Flickr pages.
When the revamp launched a few weeks ago, the homepage was posting tweets featuring Skittles search results from consumers almost every 30 seconds, but just a day after the launch and a number of racy tweets later: “The Twitter backlash forced Skittles to change the primary landing page to its Wikipedia page. Further criticisms were made of the user experience and for Skittles’ failure to filter the Twitter search results, which resulted in competitor links, profanity and prank tweets.”
- Date: 03.25.2009
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Is Your Brand on Twitter?
Peruse the more than 5,000 brands on Twitter here.
- Date: 03.03.2009
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Rocky Mountain News Folds, Takes to Twitter
By Alicia Dorset
It came as a huge surprise last week when Colorado’s Rocky Mountain News announced it was printing its last edition on Feb. 27. The paper went up for sale back in December 2008, but none of the staffers or Rocky readers saw this coming.
- Date: 03.03.2009
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FDA Launches Widget, Joins Web 2.0
The Food and Drug Administration has a salmonella widget. Exciting? Not really. But if you’re concerned about the latest products included in the nationwide peanut recall, then the FDA has created a very useful tool for safety-minded bloggers. Check out the widget here.
- Date: 02.26.2009
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Best Buy Connect
By Ann Stofflet
When Best Buy was looking to humanize its brand and leverage the talent of its nationwide work force using social media, it realized it didn’t have to reinvent the wheel, it just had to create a site that centralized all the content employees were creating because they were passionate about the products Best Buy sold.
Best Buy Connect aggregates employee blogs, Twitter and YouTube accounts in one location and stands as a testament to what thinking differently about social media can do for an organization of any size. Read more on “Aggregating Social Media: Best Buy Connect” here.
- Date: 02.16.2009
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Coupons.com Launches Facebook Coupons
Facebook users want to save too! The application, “Coupons.com for Facebook,” enables users to print and share coupons with friends, directly from their Facebook profile page.
- Date: 12.20.2008
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