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July 01, 2010
Yahoo Launches New Style Guide for the Digital World
By Nicole Burguess
Interactive Account Manager
Mashable announced this week that Yahoo will release a comprehensive style guide full of tips and guidelines for producing digital content. Since both the PR and journalism industries have relied on the Associated Press Stylebook, almost exclusively, for decades, it’s unclear how the new guidelines will be received, and the “word nerd” community is abuzz with feedback. Even Mashable, staying true to AP style, fails to use Yahoo’s trademark “!” in any mentions of the company.
Recently, some have found fault with the trusty old AP stylebook, especially as new words and phrases enter the digital realm. Just this year, the AP changed “Web site” to “website” in an effort to accommodate modern usage. The Yahoo Style Guide promises to be “a must-have for anyone who writes or edits for the web,” once it becomes available on July 6, 2010.
Our culture has made a habit of adjusting language to meet new technology, but what does this mean for the many traditionally-trained journalists and PR pros who are now, because of changes in the media landscape, writing more for online audiences than offline ones?
Following the release of the Yahoo Style Guide, we’ll provide an in-depth review, so stay tuned for more.
Posted by staff at July 1, 2010 04:09 PM
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