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July 02, 2010

Corporate BlogsRead This if No One Cares About Your Blog … Yet

By Lyndsay Kapurch
Assistant Account Executive

While researching outlets for a future outreach project, I came across a March 2010 piece by blogger and entrepreneur Joel Spolsky on Inc. I thought was especially relevant to the work we do at MS&L. In it, Spolsky shares insights on corporate blogging he gathered through developing his own personal following – most importantly, how to get people to connect with your business or product. I think it’s worth the read for anyone with a little writer’s block.

For the full column, click here.

Oh, and what was that future project? A corporate blog, of course.

Posted by staff at July 2, 2010 11:47 AM

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