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July 19, 2010

Search Engine MarketingIs There a Market for Your Book?

By Kai Blum
Director, Search Engine Optimization
book.jpg
Are you thinking about writing a nonfiction book? Possibly about a niche subject that nobody has written about yet? Are you wondering if there's demand for your book?

Whether you are thinking about self-publishing a book or trying to make a business case to a publisher, there's a quick way to evaluate the market for your book or e-book:

1) Go to Google's AdWords Keyword Tool

2) Type in the keyword phrase that best describes your topic

3) Google will tell you the approximate number of times that people search for your topic every month

For example, if you're considering to write a book about "growing bananas," you'll find that almost 2,000 people in the U.S. search for information on this topic every month, yet there's no book in print with this title.

Posted by staff at July 19, 2010 10:02 AM

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