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July 28, 2010
Eight Lessons the Wu Tang Clan Can Teach Us About Social Media
By Charlie Kondek
Director, New Media Relations
I have a confession to make. I've been poking fun at the social media blogosphere for its numerous blog posts with this theme - X things Y can teach you about social media. I've derided them for their lack of creativity and repetitiveness. But I like them. I have a hard time keeping up with all the valuable insights and information in the blogosphere on our industry and I have to admit that Z things-themed articles make it easy for me to digest good ideas and give my own creativity a little jump. I can always pursue specific ideas that these articles bring to my attention through search and networking with my peers, or file something away for later.
So with tongue firmly in cheek and my apologies, I give you: Eight Lessons the Wu Tang Clan can teach you about social media. Please watch for my future BlogWorks articles: "11 Business Truths Revealed by the Talking Heads" and "James Brown's Five-Point Innovation Manifesto."
1) A Game of Chess is Like a Sword Fight; You Must Think Before You Move.
Obvious, really! Cull insights from relevant sources and develop a clear strategy before engaging in social media.
2) My Peoples Are You With Me Where You At?
Identify the influencers, evangelists and advocates relevant to your attack. I mean, program.
3) Killa Bees, They On a Swarm
It's true. Social media participants often operate in large numbers that resemble a cloud of deadly insects.
4) Cash Moves Everything Around Me - CREAM! Get the Money, Dolla Dolla Bill, Yaw
Keeping client relations and a sustainable revenue stream foremost is of great benefit to one's business. Bottom line, really, keep your eye on it, Tical.
5) They Call Me The Ol' Dirty Bastard, Cuz There Ain't No Father to My Style
Social media demands true originality. In truth, push the envelope and do something unique, yet effective. Shame uh yuh, for anything less.
6) Protec' Ya Neck!
Define clear goals and ways to measure success. Seriously, you don't wanna get your head chopped off. That is, you don't want your KPIs aversely affected.
7) Everybody Wants to Talk About the Good Ol' Days, the Good Ol' Days
Nostalgia! A powerful force and reference point.
8) Where My Killer Tape At?
Once you earn an influencer's trust, don't abuse it. Seriously, how you gonna lose Meth's tape when he let you hold it?
Posted by staff at July 28, 2010 06:09 PM
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