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July 06, 2010
Blogoshpere all a-Twitter About King James' Tweets
By Kimberly Huston
MS&L Digital Media Analyst
Whether or not you’re an NBA fan, you have probably heard that league superstar, LeBron James, is a free agent. The sports blogosphere is abuzz with keeping tabs on the rumors, speculations, and high drama surrounding James’ decision to remain with the Cleveland Cavaliers or move to the New York Knicks, New Jersey Nets, or Chicago Bulls.
The current free agency frenzy has cast a spotlight on the NBA, with eleven other high profile players making decisions about where they will sign. Even though it is hard to escape news on James, the NBA decided to promote LeBron fever by sponsoring the trending topic “LeBron James” on Twitter. If you click on the trending topic, you will be forwarded to this sponsored tweet: “For all your LeBron James, Dwyane Wade, Chris Bosh and other NBA Free Agency updates check out Decision 2010 on NBA.com.” This is one of the newest examples of Promoted Trending Topics, the first being Disney/Pixar’s promotion of Toy Story 3 last month.
Several NBA stars are active on Twitter and maintain healthy social media presences. James has a limited presence in social media but that will change with the launch of LeBronJames.com. It’s speculated that James will announce his decision via the site—when you register, you are greeted with a screen that reads "Getting Closer" over James' eye and "You'll Be The First To Know."
James will assuredly keep basketball fans waiting with bated breath for his announcement, which is now speculated to be Wednesday, July 7. You can follow him on Twitter @kingjames.
Posted by staff at July 6, 2010 02:42 PM
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