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March 09, 2010
More Small Businesses Using Social Media to Level the Playing Field
By Marian Short
Senior Account Executive, MediaQuotient
According to Shel Holz, while some small companies may feel more hesitant about engaging consumers through social media, doing so can potentially benefit them more than their larger competitors – while using a smaller marketing budget.
A new survey by the University of Maryland’s Robert H. Smith School of Business shows that not only are more small businesses turning to social media venues for increased ROI and heightened visibility, but 75 percent of respondents discovered ways of improving efficiency and almost half identified new products and services that utilize social media. Incredibly, one CEO actually slashed his marketing budget by 80 percent by successfully using social media channels. Mashable reported that Facebook and LinkedIn lead the pack for small-business social media engagement and was intrigued to see how much Twitter adoption rates will fluctuate.
Posted by staff at March 9, 2010 10:27 AM
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