By Nichole Mrasek
Account Supervisor

Feeling socially overwhelmed online? From Facebook to LinkedIn, there is a social network ready to connect you to friends, old schoolmates, boyfriends/girlfriends and family. A new social networking site, By/Association, unclutters the news feed noise and caters to people with specific networking needs.

The site touts itself as exclusive and inherently important. From the company’s Web site: “By/Association is a community of remarkable individuals, hand-selected to seed inspiring and unexpected introductions.”

The site offers exclusivity by requiring that members join through an application process. And don’t worry about finding a good profile picture. The New York Times reports that the network doesn’t allow searching for people or pictures. This is because the site has one main purpose: networking. Its mission is to offer a place where people can connect and share ideas, philosophies and enrich projects they are working on, and, ultimately, their lives,

“The site covers London, Los Angeles, San Francisco and New York, with plans to expand to Toronto and Chicago by the end of the year,” according to the Times.

The site is definitely off to a clean start. But will it eventually evolve, as other online platforms have, and open its policies to meet the demands that its network will eventually create?

Read the full feature for more details and an interview with the site’s founder, The Anti-Social-Network Social Network.

Posted by staff at January 8, 2010 01:16 PM

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