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January 27, 2010

Blogging 101Facebook Metrics Businesses Have Been Longing For

By Eden Litt
Web Project Manager

Last week, Facebook released a new feature for fan page administrators that will greatly benefit our clients. Authenticated pages with at least 10,000 fans will now feature two new metrics under status updates: Raw Impressions and Feedback Rate.

But what do they mean?

  • Raw Impressions indicate the number of times a post has “rendered.” In other words, every time the post is displayed on the page’s wall, in a fan’s live or news feed, or in a Facebook widget, it counts as an impression.
  • Feedback Rate calculates the number of comments and likes received on a post per impression. The formula equates to (Comments + Likes)/Impressions.

In addition to gathering more numbers on fans, these metrics will allow admins to better gauge their fans’ interactions with posts. This will allow us to better target content and timing of posts. While there are many more metrics we’re still dying to know, Facebook is taking baby steps in becoming more hospitable to the business world.

Posted by staff at January 27, 2010 02:03 PM

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