BlogWorks: Traditional Media’s Increasing Presence in the Digital Space

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May 13, 2009

Traditional Media’s Increasing Presence in the Digital Space

By Nichole Mrasek

There has been a surge in traditional media adapting to social media trends, and Mashable’s Woody Lewis shares his thoughts on the ‘5 Ways Traditional Media is Going Social.’

Topics include:
* Widget TV: Verizon FiOS customers will soon be able to connect set-top boxes to the Web. Verizon is building widgets that integrate Facebook and Twitter. Lewis writes, “These are base cases, where the viewer can send messages from her set-top box to her social network while she watches programs. Verizon will offer the SDK to third-party developers.”

* Pitch the Editor-in-Chief: BusinessWeek’s Editor-In-Chief John Byrne has taken to Twitter. You can submit “What’s Your News Story Idea,” a link on his profile, where pitches are reviewed by Bryne, and at least one pitch is assigned to a BusinessWeek journalist.
* Newspapers on YouTube: With the increasing decline in subscriptions, newspapers are turning to online efforts to help promote stories and features. Newspapers like The New York Times want to feature more special-interest stories.
* Bookstore Trailers: Publishers are featuring trailers for books on YouTube. Check out Random House author Annie Burrows talking about her novel, The Guernsey Literary and Potato Peel Pie Society.
* Literati as Twitterati: Publishing icon Harper Collins is experimenting in the social media landscape with a well-received HarperStudio presence on Twitter.