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May 27, 2009
The Post-Processing Technique
By Lyndsay Hoban
Groundswell author Josh Bernoff gave the keynote speech at the IAB Marketplace: Social Media last Monday, emphasizing the need to look at social media as a long-term trend.
Bernoff outlined the Groundswell P-O-S-T process (People, Objectives, Strategy, Technology) and highlighted successful examples of P-O-S-T in practice, including Tampax’s BeingGirl community and Hershey’s use of Houseparty.com for the launch of the Bliss line of chocolates.
He concluded his address with a focus on measurement, stating that successful use of social media must have meaningful metrics and clear objectives. “When it comes to social media, people really need to hear this,” he said.
Read his measuring sticks and the full article here.
Posted by staff at May 27, 2009 01:42 PM
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