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May 04, 2009
MLB’s Foul Play with MLBtv Blog
By Nichole Mrasek
Major League Baseball is fielding some tough questions from the media and consumers after unexpectedly pulling their month-old MLBtv blog from MLB.com. The blog discussed MLB’s progress with a new online media player they were launching for MLB.tv.
An MLB.com spokesperson said the blog was to serve as a placeholder during the beta development of the online media player and that the blog was taken down because it became irrelevant when the live product was launched.
Now when you visit the MLBtv blog, you are automatically redirected to the MLB Support Forum.
MS&L Digital’s own Jud Branam weighed in on the topic in PRWeek: "When you start blogging as a company, you’ve got to set the rules of the road. If you don’t set any rules and you just start taking people’s issues, you’re implying that it is an ongoing conversation, where people can turn back to it. We live in long-term, online archive kind of environment."
The MLB is currently dealing with customers and visitors upset that the blog was pulled hastily, and complaints that the MLB.tv streaming video service features choppy audio and video. I would definitely call MLB’s attempt to drum-up publicity for a new service a downgrade.
Read the full PRWeek feature here.
Posted by staff at May 4, 2009 05:02 PM
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