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May 08, 2009
McSmart Wedding Site from ‘Grey’s Anatomy’
By Nichole Mrasek
ABC has given fans a new way to celebrate the on-screen romance of Meredith Grey and Derek Shepherd. In case you aren’t a fan of the show, Grey and Shepherd are main characters on the drama, and after years of viewers waiting for them to get serious, they are getting married. To promote their engagement, the show has created a wedding site for the couple via The Knot.
They aren’t registered at Macy’s for the gift registry; instead fans can donate to charities.
Boston.com reported: “A website with details about their nuptials and an invitation to RSVP for the event drew some 1,400 replies in the first 24 hours. "We love to create other experiences that relate to the show and that don’t break the fourth wall," (Benson executive vice president of marketing for ABC Entertainment) said. Within the first day, without promotion, the page had more than 42,000 unique views.”
More from Boston.com on the Grey’s wedding site.
Posted by staff at May 8, 2009 05:27 PM
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