« Traditional Media’s Increasing Presence in the Digital Space | Main | iPhone’s Appealing, Inexpensive Apps Driving Mobile Ad Growth »
May 14, 2009
Ever Wonder What Your Mom is Doing Online?
By Nicole Burguess
A recent study by the Marketing to Moms Coalition identified the top activities for moms online by surveying 1,033 English-speaking moms.
It’s no surprise that e-mail is a very popular activity for moms online, even topping out TV as the most popular media habit in two of the three age groups. When it comes to spreading the word via e-mail, moms are most likely to share jokes and information about upcoming events. They also frequently share news clips and inspirational phrases. However, they are somewhat less likely to share videos and images. Young moms frequently share blog posts, whereas moms in the 25-44 and 45+ age ranges do not.
Overall, moms spend an average of three hours online each day. Aside from checking/sending e-mail, the other top online activities for moms include:
* Online banking
* Reading news
* Checking weather
* Product research and price comparisons
* Gaming
* Shopping for children and for themselves
* Planning travel
* Researching healthcare information
Sixteen percent of moms surveyed use formal networks for blogging, but mom bloggers skew young overall, with 22 percent of moms aged 18-24 years old blogging.
Click here for the MarketingCharts.com recap of the mom survey, or download the report from Marketing to Moms Coalition.
Posted by staff at May 14, 2009 05:19 PM
Trackback Pings
TrackBack URL for this entry:
http://www.blogworks.org/cgi-bin/mt-tb.cgi/785
