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April 25, 2009
Ford Offers Test Drives and Adventures to Bloggers in its Fiesta Movement
By Marian Short
Ford received kudos from the financial Web site, Blogging Stocks this week for its use of social media within the “Fiesta Movement,” wherein the automaker awarded 100 lucky bloggers with Fiestas to test drive for six months. Ford chose the participants from 4,000 videos uploaded to YouTube. The bloggers have free reign in terms of content and will take part in “missions” devised by Ford. Blogging Stocks concluded: “The Internet has allowed us to expand our network of trusted voices, and Ford is smart enough to take a chance on peer-to-peer marketing. Perhaps Facebook can sell cars that the CBS Evening News can't.”
Full story available here.
Posted by staff at April 25, 2009 03:50 PM
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