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April 27, 2009
Domino’s and The Power of YouTube
By Alicia Dorset
If you haven’t the seen the YouTube clip of two North Carolina Domino’s Pizza staffers tampering with your favorite menu items, consider yourself lucky. The clip, which started making its way around the Web last week, shows two former employees doing disgusting things with the food as they prep it for an order. As the buzz continued to build, Domino’s actually got YouTube to pull the clip. However, outraged users kept replacing the clip on the site.
BusinessWeek has a post on the incident and raises the question of free speech on the Internet. What makes Domino’s so special that they can have a negative clip pulled (one that was actually posted by their own employees and not an irritated customer)? Will all companies be able to follow suit? The possibilities are scary, to say the least. Here’s hoping that this doesn’t become the next trend for corporate America.
Read BusinessWeek’s “Domino’s Pizza YouTube Video Lesson: Focus on Standards, and Pack Your own Lunch.”
USA Today also looked at Domino’s response to the crisis, and gives the company kudos for reacting quickly and using social media to respond.
Posted by staff at April 27, 2009 04:30 PM
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