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March 22, 2009
Social Networking Popularity Grows, Changes Age Assumptions
By Alicia Dorset
MediaPost recently featured an insightful article focusing on the continuous growth of social networking in the social media landscape. According to The Nielsen Company’s “Global Faces and Network Places,” social networking, referred to as member communities, together comprise the fourth most popular online destination, just ahead of e-mail.
The full report cites numerous factoids, but the latest on ages and social networking is particularly interesting: “The biggest increase in visitors during 2008 to “Member Community” Web sites globally came from the 35-49 year old age group.”
The article then goes on to discuss the growing 35-49 demographic within social networks. When working with projects that have social networking components, it’s important to remember sites like Facebook now host millions of members ABOVE college age. How you reach out to that audience is definitely different that you would the 18-24 age. Take a look at the full article here.
Posted by staff at March 22, 2009 04:56 PM
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