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March 25, 2009
Skittles Tweets the Rainbow
By Nichole Mrasek
Skittles.com has sweetened up its site. Visitors going to Skittles.com view a small overlay that hovers over its Twitter page, directing users to the Skittles Facebook page, Twitter chat, Wiki entries, YouTube and Flickr pages.
When the revamp launched a few weeks ago, the homepage was posting tweets featuring Skittles search results from consumers almost every 30 seconds, but just a day after the launch and a number of racy tweets later: “The Twitter backlash forced Skittles to change the primary landing page to its Wikipedia page. Further criticisms were made of the user experience and for Skittles’ failure to filter the Twitter search results, which resulted in competitor links, profanity and prank tweets.”
Several sites, including MediaPost’s Marketing Daily, are applauding Skittles for actually listening to users and adjusting the site to better serve visitors. In turn, the Facebook page now features more than 600,000 fans, 5,000 plus blog posts and numerous tweets.
Read the full story, Tasting The Social Media Rainbow and see what all the buzz is about at Skittles.com.
Posted by staff at March 25, 2009 05:03 PM
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