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March 03, 2009

Corporate BlogsRocky Mountain News Folds, Takes to Twitter

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By Alicia Dorset

It came as a huge surprise last week when Colorado’s Rocky Mountain News announced it was printing its last edition on Feb. 27. The paper went up for sale back in December 2008, but none of the staffers or Rocky readers saw this coming.

The Rocky did a fantastic job covering their paper’s final moments by way of online photo galleries, video montages and staffer reactions and thoughts via blog posts. However the hardest-to-read, yet most-compelling, component had to be the staff’s Twitter feed, as they sent out real-time updates from the newsroom as staffers wondering what would happen to their e-mail, how they would receive severance packages and where to hand in their press badges.

Hopefully the feed will be used to get the latest from the staff, as the paper’s Web site, rockymountainnews.com, will no longer be updated. See the Twitter feed for yourself here.

The Rocky’s closing is not the first newspaper to go under in the current digital age and it definitely won’t be the last. Instead, the Rocky’s closing reminds us that just because a paper product is no longer offered and a Web site goes dark, the spirit of a group of people can still live on online.

Posted by staff at March 3, 2009 12:57 PM

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