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March 15, 2009
In Order to Save Itself, Newspaper Industry Enters the Social Media Fray
By Marian Short
According to social media strategist and Web architect Woody Lewis, the term “newspaper” may soon carry the same quaint undertones as “record album” does in a land of CDs, mp3s and iPods. While these traditional news outlets are undergoing painful changes industry wide, Lewis theorizes newspapers could still viably function in today’s world – as long as they begin to embrace social media.
To this end, Lewis compiled a list of ten ways newspapers are utilizing social media to bring life into the ailing industry.
Social media actions newspapers have taken include:
* Twitter feeds of headlines
* Acquisition of a social media service provider
* Hosting online events
* User generated content (promoting and monetizing)
* Hosting live blogging/forum discussions on breaking stories
* Customized news delivery
* Creating branded communities
* Going virtual – ceasing paper service
See Mashable for more here.
Posted by staff at March 15, 2009 05:53 PM
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