« Absnickerlutely Nuts! | Main | Everyone’s A Twitter »
March 11, 2009
Digital Mom: A Growing Segment
By Charlie Kondek
"The Today Show" revisited the topic of digitally connected moms, an oft-covered trend that is by no means fading away. Thanks to technology and the connections made through technology, Digital is more online than ever. "My iPhone is attached to the hip at all times," says Chastity, a mother and community manager for popular mom social network Cafe Mom. "I never leave home without it."
She’s not alone, as the segment points out: an estimated 30 million moms with children under the age of 18 are online. At least half of them are on social networks like Cafe Mom, according to a study by Cafe Mom and Razorfish.
And they’re blogging in ever increasing numbers, according to Heather "Dooce" Armstrong, who says moms like her like to blog "because we’ve sort of lost that village that used to help us raise children, and we’re recreating that village with our readers and our friends and our social networks."
To see the segment in its entirety, click here.
Posted by staff at March 11, 2009 04:36 PM
Trackback Pings
TrackBack URL for this entry:
http://www.blogworks.org/cgi-bin/mt-tb.cgi/751
