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March 03, 2009
Brand Guideline Tips for Social Media
By Nichole Mrasek
The face of your brand is crucial to establishing your identity. Mashable’s Sarah Evans provides a quick list for establishing your brand identity in “Social Media for Business: The Dos & Don’ts of Sharing.”
Tips discussed include:
* Be transparent and authentic. Be human. If you don’t want the worst day of your life to be played over and over, don’t talk, share, Tweet or write about it via social media.
* A profile pic is worth a thousand tweets.
* Make a short list of what you WILL talk about via social media.
* A relatively easy approach on Twitter: use the search function and type in the keywords associated with your brand.
Read more helpful advice here.
Posted by staff at March 3, 2009 02:00 PM
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