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February 11, 2009

Where are you? Google knows.

By Eden Litt

Curious about where your daughter is? Want to know how far away your husband is from home? Can’t find your study group at the library?

Google Latitude has the answer. This new software allows mobile phone users to share their location with friends and family. For those concerned with privacy, users must register online to activate the service, and have the option to share, set or hide their current location.

This technology opens up a whole new set of doors for location-based advertising. Read more about the product and some of its competitors here.

Posted by staff at February 11, 2009 09:41 AM

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