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February 03, 2009

Social Media Affects Customer Loyalty

Marketing Trends had an interesting post last week about how a company’s presence on social media sites can improve customer loyalty and word-of-mouth promotion. Aaron Strout points to Dell, Sears and Ford as top players in the field. Thanks to their efforts on sites like Twitter, forums and branded social networking sites, customer perception of these well-known brands is drastically changing.

Read more about Strout’s thoughts here.

Posted by staff at February 3, 2009 12:40 PM

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