Top viewpoints include:

* Social media marketing creates brand ambassadors who market for free
* Note that social media is here to stay—the proven effectiveness of social media and consumer dependence on it indicate it is here to stay, and failure to partake will result in missed opportunities (becoming actively involved in social media will give your company a chance to influence what’s being said about your brand, as well as a chance to listen and respond to the current conversation.)
* Step off your enthusiasm about how “cool” all this stuff is and cut straight to the value
* Provide a different take on ROI for social media, gaining perspective on what the return is when social media is ignored

I encourage you to view the full feature and the resourceful articles here.