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February 20, 2009
Cleaning Up the Web
By Ann Stofflet
Google, Yahoo and Microsoft are cleaning up the Internet by supporting a new Web standard that will allow millions of publishers to remove duplicate pages from their sites. As a result of the effort, search engines should be able to find and index more Web pages, making their search results more comprehensive.
Many sites, such as e-commerce companies, have multiple URLs pointing to the same page, so the search engines end up indexing the same page multiple times. Some estimate that 20 percent of URLs on the Web are likely duplicates. Google has now made it easy for Web publishers to indicate when a URL is a duplicate, and if so, which should be looked at as the principal (“canonical”) URL for search engine indexing. Yahoo and Microsoft plan to support the same standard.
Read more here.
Posted by staff at February 20, 2009 12:19 PM
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