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February 16, 2009
Best Buy Connect
By Ann Stofflet
When Best Buy was looking to humanize its brand and leverage the talent of its nationwide work force using social media, it realized it didn’t have to reinvent the wheel, it just had to create a site that centralized all the content employees were creating because they were passionate about the products Best Buy sold.
Best Buy Connect aggregates employee blogs, Twitter and YouTube accounts in one location and stands as a testament to what thinking differently about social media can do for an organization of any size. Read more on “Aggregating Social Media: Best Buy Connect” here.
Posted by staff at February 16, 2009 12:27 PM
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