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January 07, 2009

War and Public Relations: Israel Defense Forces Conduct News Conference Via Twitter

In what some consider an outrageous communications platform for an exceedingly complicated conflict, the Israel Defense Forces held a Q & A, over Twitter, complete with abbreviations commonly used in text messaging. The New York Times quoted David Saranga, media relations head for the Israeli consulate in New York, who said: "Since the definition of war has changed, the definition of public diplomacy has to change as well.” Check out the story to see selected tweets here.

Posted by staff at January 7, 2009 10:35 AM

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