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January 31, 2009

Survey Reveals Media Channel Lines Continue to Blur

Ketchum paired with the University of Southern California’s Anneberg Strategic Public Relations Center to conduct the ‘Media Myths & Realities’ global survey. The survey highlights the differences in media consumption between the general population and influencers. More than 40 media channels - from newspapers to podcasts - were reviewed. “This burgeoning participatory media landscape means media audiences are having just as much influence, if not more, than the content providers themselves.” View the survey’s full findings here.

Posted by staff at January 31, 2009 12:37 PM

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