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January 21, 2009
Ketchum in Hot Water over Twitter Remarks
By Charlie Kondek
What happened to a Ketchum VP recently should serve as a reminder to us all to be professional in our use of social media. Shankman’s blog broke the story. The short version: a Ketchum VP visiting FedEx headquarters in Memphis, TN for business Tweeted upon his arrival, "I would die if I had to live here". The purpose of the meeting was to present “on digital media to the worldwide communications group at FedEx (150+) people.” A FedEx employee spotted the Tweet and forwarded the message to leading executives at FedEx and Ketchum. FedEx was offended and they certainly let Ketchum know.
The entire story is unfortunate and worth a read, a meaningful lesson to us all about our interaction in the social space, respect for our clients, and understanding their business.
Read more on “Be Careful What You Post” here.
Posted by staff at January 21, 2009 02:25 PM
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