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January 16, 2009

Facebook’s Whopper of a Social Media Sacrifice

By Nichole Mrasek

Burger King recently held an online promotion on Facebook giving out free Whopper coupons. In order to receive your coupon, you just had to drop 10 Facebook friends. More than 82,000 Facebook users were eager to let go of a few friends.

Facebook quickly caught on and informed Burger King that the application to notify users when they have dropped a friend was not allowed. Rather than comply, the fast food giant shutdown the "Whopper Sacrifice." Check out the MSNBC write-up "No more burgers before bros on Facebook” here.

Posted by staff at January 16, 2009 03:06 PM

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