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January 29, 2009
Brand Value in Twitter
By Nichole Mrasek
Twitter is certainly growing in popularity and more brands are participating in the micro-blogging service. But there are elite companies that have the best grasp on utilizing Twitter and they are reaping the benefits among consumers.
Mashable has a fantastic article discussing the top 40 brands on Twitter and the great minds behind the accounts. Editor Jennifer Van Grove states, “Smart brands use Twitter in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them. This piece, and the knowledge I learned from the incessant hours invested, demonstrate why brands do belong on Twitter. No other medium gets you inside a business or brand quiet like Twitter.”
Automotive, travel, sports, finance and more are featured brand categories, with spotlights on GM, Best Buy and The Home Depot included.
Read more on the brands highlighted here.
Posted by staff at January 29, 2009 11:42 AM
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