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December 07, 2008
When Clients Want Viral
Clients ask for their campaigns to “go viral” and AdAge’s “Can You Guess Which Pitch Is a Real Viral Campaign? Apparently, Many Agencies Can’t” serves as a great discussion on viral. AdAge defines viral campaigns as, “content passed from one person to another, including images, videos, links, applications, games, stories, e-mails, documents or virtually any other type of digital content that one person passes to another via e-mail, IM, text messaging, or social network like Twitter, FriendFeed, etc.”
The article quickly debunks the idea that distributing a press release or e-mail will have a high impact on a viral campaign. Blogger outreach with great pitches and blog advertising with the right creative content represent stronger steps in the viral direction.
Check out the feature here to learn more and see examples of successful viral campaigns. In closing, “Remember, social-media gurus, advertising agencies and PR flacks: It ain’t viral ‘til it is.”
Posted by staff at December 7, 2008 12:28 PM
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