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December 04, 2008

Caught in the BlogosphereMillenial Marketing Data

EMarketer reviews the latest statistics released on Millenials, an audience of 18 – 24 year-olds. Accenture recently released data focusing on young adult technology preferences, as well as their feelings on work and school.

“If their employers don’t support their preferred technologies, Millennials will acquire and use them anyway,” said Gary Curtis, managing director of Accenture Technology Consulting.

Not surprising, 51 percent of Millenials responded that mobile phones were their preferred mode of communication, while only 20 percent of baby boomers preferred mobile.

Additional survey results from Pew Internet & American Life Project and Resource Interactive are discussed. Read more here.

Posted by staff at December 4, 2008 03:22 AM

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