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December 01, 2008
Journalists Speak Out on Social Media for PR: How They Use Twitter and Other Social Networks
90-Minute Webcast – December 11 – 1:00 pm ET /10:00 am PT
Twitter.com is the latest rage in online communications—a super quick "micro-blogging" site where users post their brief thoughts and "follow" the "tweets" of others. But it’s not just for wasting time—Twitter has emerged as a valuable business communication tool. The latest group to descend on Twitter: Journalists looking for sources, trends and scoops. There are now hundreds of working journalists using Twitter every day to interact with sources, search for story ideas, and turn "twitpitches" from PR professionals into stories! And they’re not just using Twitter; they’re also actively embracing other forms of social media, such as Facebook and LinkedIn, to troll for sources and stories. This is a trend that every working PR professional needs to understand and leverage today.
To help you master these exciting new communications channels, PR University has assembled an exclusive panel of journalists who actively use Twitter and other social media, who will give you their latest insights into this phenomenon, as well as an inside look at how they and their colleagues are using Twitter and other social media and where they think this new medium is going in the future.
Brian Stelter, Reporter, The New York Times
Julio Ojeda-Zapata, Consumer Technology Reporter, St. Paul Pioneer Press (circ. 252,055); Author, "Twitter Means Business: How Microblogging Can Help or Hurt Your Company"
Ina Fried, Senior Writer, CNET News
Chris O’Brien, Business Columnist, San Jose Mercury News (circ. 241,518)
Dan Patterson, Digital Audio Manager, ABC News
For more information on the Webcast visit here.
Posted by staff at December 1, 2008 10:44 AM
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