Excerpt from Fast Company—

Tara Hunt, Co-Founder, Citizen Agency and Citizen Space: “Social Media will cease to be such an ’experimental’ field in marketing and will start to become part of the main core of good campaigns. Web 2.0 is the participatory web - which means that the power of this time is that we are all producers.”

Susan Mernit, Co-Founder, People Software: “I see social media in 2009 becoming more and more accessible to mainstream audiences...This means that everyone will experience what bloggers and gamers learned at least 5 years ago--following people online is a great way to virtually know and screen potential contacts and friends, as well as a tool to maintain connections.”

Read additional expert outlooks from the full feature here.