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December 15, 2008

Blogging 101Enlightening Look at Social Media Activity of Forty Million Americans

By Nichole Mrasek

Netpop Research is releasing data on the online habits of social networks. The findings cite “76% of all U.S. broadband users actively contribute to social media sites in one form or another, and 29% contribute regularly to social networking sites.” Comparisons are drawn between social networkers and non-social media users. Facebook and MySpace also go head-to-head in the research, with Facebook touting the largest increase in users from 2006 – 2008 (500%).

Another surprising statistic uncovered: “In terms of interests, MySpace users are more interested in NASCAR, astrology, and gardening, while Facebook’s users are predictably more interested in school, science, and investing.” Great information to keep in mind for our clients.

Learn more from the study here.

Posted by staff at December 15, 2008 12:40 PM

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