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November 30, 2008
Retailers E-mail Coupon Alerts
Be on the lookout this season for direct marketing efforts from major stores. USA Today reports on retailer e-mails sent to consumers: “They’re cheaper and quicker than print inserts or direct mail for reaching millions of shoppers. E-mail messages’ average cost is about $7 per consumer response, vs. $48 per response for traditional direct mail. And retailers can craft and send a promotion in about half the time it would take to print and distribute traditional messages.”
Opt-ins and e-mails that play holiday jingles are some of the ways companies like Home Depot, Gap and Saks Fifth Avenue are looking to boost shopping this holiday. Read the full USA Today feature ‘Retailers use (cheaper) e-mail to send shoppers coupons’ here.
Posted by staff at November 30, 2008 01:46 AM
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