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November 13, 2008
Barack Obama’s Win with Online Campaigning
Political campaigns, such as Howard Dean’s 2004 presidential run and Ron Paul’s stint this year, have certainly used the Internet as a communications medium, however Barack Obama’s campaign capitalized on a variety of online facets, taking his online campaign to the next level. “By bolting together social-networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and then the Republicans,” says David Carr of the International Herald Tribune.
Analysts attribute social media to the transformation of a once unknown political player into the President-elect. Online conversations with potential supporters and voters carried through to offline activities. For many who once signed up for Obama e-mail alerts, even if was simply because they had never heard of them before, are now in a database that will foster a continued relationship with Obama.
The multilogue is in action, "People will continue to expect a conversation, a two-way relationship that is a give and take," said Thomas Gensemer, managing partner of Blue State Digital, the company that aided in Obama's digital outreach. "People who were part of the campaign will opt-in to political or governing tracks and those relationships will continue in some form."
Read the full feature “Electoral triumph built on a Web revolution” here.
Posted by staff at November 13, 2008 12:40 PM
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