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October 23, 2008
Twitter, A Cheaper Way to Connect with Enthusiasts
By Nichole Mrasek
If Britney Spears can try to transform her image using social media, there’s hope for clients, too. CNET’s Caroline McCarthy reports that BritneySpears.com debuted Ms. Spears on a social level. “You can "Friend Britney" on Facebook, YouTube, MySpace, Britney’s own "VIP" social network, and Twitter,” McCarthy said.. “For obvious reasons, it’s not actually Spears doing the Twittering. But you can still get updates like: ‘OMG!! 7 hours until Womanizer premieres!’”
Twitter’s effect on news goes beyond pop-culture and gossip sites. Technology, politics and mainstream news sectors are all using Twitter to deliver breaking updates and insider news to their followers. McCarthy makes the excellent point that, ”PR teams behind many celebrities, particularly bands and singers, have built ways for fans to subscribe to text-message updates and announcements for quite some time now. A Twitter account is a cheaper and easier way of doing pretty much the same thing.”
The article suggests that, as Twitter becomes more mainstream, we should continue to encourage our clients to understand and utilize it as a valuable social media tool. Read the full CNET feature here.
Posted by staff at October 23, 2008 06:06 AM
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