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October 15, 2008
Social Media Now a Default for Clients
Social media is an obvious area where brands want to increase their participation, and based on recent studies, we encourage clients to keep pursuing these avenues. Mashable’s Tom Smith discusses the recent study conducted by Universal McCann entitled: “When did we start trusting strangers? How the Internet turned us all into influencers.”
The report surveyed over 17,000 Internet users in 29 countries. Smith said, “It conclusively proves that as we thought, social media is now directly impacting the way we buy products and services.” Smith added, “This has huge impacts on the way that advertisers and brands have to think about social media - moving involvement from a ‘nice to have’ to an ’essential to have.’”
Currently, the trend is for consumers to primarily post comments on brands to communicate good experiences, and they do so mostly via e-mail and Instant Messenger.
We encourage you to read additional essential findings on the study here.
Posted by staff at October 15, 2008 05:07 AM
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