BlogWorks: Consumers Feel Companies Should Have Social-Media Presence

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October 03, 2008

Consumers Feel Companies Should Have Social-Media Presence

By Ann Stofflet

Below are some interesting consumer survey responses from the "Business in Social Media" study conducted by Cone:

*93% consumers believe companies should have a social-media presence
*85% consumers feel companies should interact with customers through social media
*60% consumers interact with companies using social media
*56% consumers feel a stronger connection with, and better served by companies when they interact via social media
*41% consumers believe companies should solicit feedback on their products and services via social media

*37% consumers think companies should develop new ways for consumers to interact with their brand through social media
*25% consumers feel companies should market to consumers using social media

Note: The survey sampled 1,092 online American consumers (525 men/567 women, 18 and over).

“All of this is great news for marketers,” said Mike Hollywood, director of new media for Cone. "This is really a license to put more energy and resources into this medium and do it effectively.”

Another great resource for clients is a table showing online user expectations of companies’ social media presence. View the information by clicking here.

Full story and additional tables can be found here.

Posted by staff at October 3, 2008 11:24 AM