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September 26, 2008

Yahoo Advertising Change

In an attempt to remain competitive against Google Advertising, Yahoo announced last week plans for a new platform, APT, to help simplify the purchase of display ads. APT, formerly known as AMP!, aims to connect key market influencers, including publishers, advertisers, agencies, networks, partners and developers. Full New York Times article here.

Posted by staff at September 26, 2008 09:29 AM

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