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September 27, 2008
Study Shows Companies Should Have Social Media Capabilities
According the 2008 Cone Business in Social Media Study, “Almost 60 percent of Americans interact with companies on a social media Web site, and one in four interact more than once per week.” Industries are learning the value of incorporating social media into business plans and the Cone research results justify the need to stay ahead of social trends.
Forty-three percent of those surveyed stated that companies should rely on social networks to solve consumers’ problems. Views on social media are changing and no longer is the medium looked at for only marketing to young adults. Consumers are growing their brand connections online and are more open to receiving information via social media platforms.
Read additional information on the study findings here.
Posted by staff at September 27, 2008 05:10 PM
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