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August 06, 2008

High-end bling on MySpace

By Ann Stofflet

How does a company market high-priced luxury items to consumers who make their money by baby-sitting and mowing lawns? Cartier is one of the first luxury brands to hang its shingle on MySpace.

Many expensive brands have been slow to move to the Internet generally, let alone social networks. Most luxury brands, worried about the company they keep, have been reluctant to become involved with social networking. Cartier took the risk, because it was a “different way to talk to a young audience.”

Make sure to read the New York Times feature on Cartier’s MySpace connection.

Posted by Alicia Dorset at August 6, 2008 04:49 PM

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