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July 14, 2008
Viral videos, something you want to catch
By Nichole Mrasek
To have a client’s video go viral, are you working hard or hardly working? Gatorade’s latest video gone viral has founder of BuzzFeed.com Jonah Peretti talking with NPR about how videos can turn into Internet phenoms, “Behind the Viral Video: What’s Fake, What’s Real.”
Right from the start, Peretti isn’t afraid to tell a company with megabucks to spend that they can’t just make a video viral. Additionally, companies that pay for the video’s promotion via advertising shouldn’t call it viral. Peretti feels, “It’s about creating a meaningful piece of content that snowballs conversations online.”
With all the advances in technology, today’s consumers are wiser and are searching for something that is authentic versus a hoax or an advertisement. Peretti’s conversation with NPR is definitely worth the listen and is a great educational piece on how to better service our clients.
Posted by Alicia Dorset at July 14, 2008 12:16 PM
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Comments
I tried to watch the vid but Youtube seems to have removed it. Do you guys have another link?
Posted by: Clayton at July 15, 2008 07:15 AM
