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July 22, 2008
Select NBC Universal properties partner with BlogHer
By Nichole Mrasek
BlogHer’s 2,200 bloggers will now be accessible to NBC Universal’s iVillage, BravoTV and Oxygen entities following last week’s announcement of the partnership. iVillage, the No. 1 site for women, serves as the largest media company dedicated to providing women information for all stages of life. The partnership offers synergy with BlogHer, the No. 1 network of blogs by women.
Lauren Zalaznick, president of Women and Lifestyle Entertainment networks for NBC Universal, also announced the creation of Women@NBCU, which will target content and marketing through various advertisements to women.
According to iVillage’s press announcement , “The sales network, comprised of BravoTV.com, Oxygen.com, iVillage and Sugar Inc., creates the largest online aggregation of top-tier women‘s media brands.”
This high-estrogen alliance will no doubt make ad-buyers who market to women very happy.
Posted by Alicia Dorset at July 22, 2008 05:19 PM
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