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April 09, 2008

ConferencesThe tools of the conference trade

By Alicia Dorset

As you probably read from Charlie's last post, he was at BlogHer Business last week, and I was right there next to him, enjoying another great discussion from some of the blogosphere's best minds. You might be wondering why you didn't see live updates from NYC here on BlogWorks. Here's why.

In our office, I think we can best be described as techy nerds. We love new digital technology, and right now there seems to be a never-ending supply of it. Some of us have been obsessed lately with Tumblr, a microblogging platform that lends itself perfectly to live blogging, blogging on the go and sending quick updates (photos, videos, links and even quotes). Think of it as a beefier Twitter.

For BHB, we decided that would be the perfect conference to try out Tumblr. We launched MSL Digital in the field log, a microblog that came in incredibly handy. Not only could I liveblog each session I attended, the blog-via-mobile function was a lifesaver when the conference's Internet connection went down and I headed over to my trusty iPhone to keep doing work.

Damian Rintelmann, our director of web operations, is a devoted Tumblr-er (not even close to a word), and is a fan of Jon Cockle, better know as Yongfook, a web designer based in Tokyo. He's turned his Tumblr into a "lifestream," and pulls in feeds from all of the web properties he's a member of. It's a brilliant concept and shows you the potential of the platform.

I know I use Tumblr as one of my personal blogs, and Damian and Dan Nixon, one of our web producers, have integrated Tumblr into their exisiting blogs. I can't wait to see it put to use for our clients.

Tumblr wasn't the only tool we used to get conference info during BHB. Charlie was regularly updating his own Twitter feed to not only get the word out, but stay up to date with some of his favorite mommy bloggers who were attending other conferences that day.

I'm curious... What do you use when you attend a conference to let others know what you're up to?

Posted by Alicia Dorset at April 9, 2008 10:49 AM

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