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April 21, 2008

Search Engine Marketing8 redesign mistakes that can ruin your Google rank

By Kai Blum

Any of the following redesign mistakes can negatively impact your Google rank:

  1. Change page URLs and other file names (images, pdfs)
  2. Use different page titles and descriptions
  3. Replace HTML-based headlines and texts with graphics or Flash
  4. Make page text changes (content, formatting)
  5. Change your internal link structure
  6. Make changes to link anchor texts
  7. Make changes to alt tags of navigational elements and images
  8. Change links to external pages

In other words: Stay away from a complete redesign, if your web site is already ranked No. 1 on Google for your most important keywords phrases — unless you have an unbeatable number of quality inbound links. Even then, be very careful not to make any of the mistakes listed above, because on-page optimization is the foundation of search engine marketing success!

Posted by Alicia Dorset at April 21, 2008 04:15 PM

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